Practice areas
Advertising, media and social media
We work alongside advertising agencies, media owners and advertisers, often in the last days before a campaign goes live. The point of the work is to keep the creative idea while making the claim substantiable, the prize promotion compliant and the usage rights clean.
- Legal review of advertising claims, substantiation, price and comparative communication
- Prize promotion and campaign rules, including social media competitions
- Usage and appearance agreements, influencer and talent contracts
- Media services, ad sales and agency agreements
- Representation in consumer protection proceedings and before the self-regulatory advertising body
- Advertising law training for non-lawyer teams
Describe the matter in a few sentences. We reply within one working day with what we need for the next step.
Representative matters
Ongoing representation of a Hungarian advertising consortium and media agency.
Advising international advertising agencies on communication, competition law, consumer protection, advertising tax and prize promotions.
Representing a telecommunications company, pharmaceutical manufacturers and airlines, and advising on commercial communication, usage rights and direct marketing.
Advising a radio and television sales house on commercial and corporate law matters.
Advising a Hungarian-American owned sports organisation on magazine publishing and distribution.
Questions clients ask us
What has to be watched in a social media prize promotion?
You need published rules stating who may enter, what the prize is, how the draw works and what happens to entrants' data. The platform's own rules also bind the organiser, and gambling-like elements such as paid entry have to be avoided. Settle the tax and handover questions around the prize in advance, not after the draw.
Does influencer content have to be labelled?
Yes. Where the collaboration is paid for, whether in money, product or service, the commercial nature has to be disclosed clearly and at the start of the content. Responsibility does not rest with the influencer alone: the advertiser and the agency are liable too, so the contract should set out how the disclosure is made and reserve a right to check it afterwards.